Saturday, January 8, 2011

EVERGLADE.

Forgoing the usual behind-the-scenes video for their Balmain Spring 2011 campaign, photogs Inez van Lamsweerde and Vinoodh Matadin decided to create a more surreal experience. Titled "Everglade" the name of the songit stars Kate Moss lounging on a couch being filmed by four surveillance-style cameras. The footage was then edited with animated by Jo Ratcliffe.

"We've had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate's movements and the camera angle represent these layers of perception," said Van Lamsweerde.

[via NOWNESS]




BIG BOI X PEPSI X NFL PLAYOFFS.

The NFL and Pepsi are celebrating the NFL-post season by bringing some of hip hop's best artists together to create original tracks about the playoff games. This weekend's track includes one from ATL's Big Boi, killing it on Game Green - the Packers vs the Eagles. This video was shot in Atlanta and was directed by Hudson Dusters.


Friday, January 7, 2011

NIKE SB: AROUND THE WORLD.

"Around The World With Nike SB" Video: To ring in the New Year, Jason Hernandez has complied footage from last year's travels into this marvelous edit featuring Stefan, Grant, Wieger, Lewis, Daniel, Youness Amrani, and Chet Childress.


Thursday, January 6, 2011

POLAROID GREY LABEL.

A year in the making, "Polaroid Grey Label" is a collaborative project between two of the most influential icons of our time "Lady Gaga and Polaroid". Lady Gaga, demonstrates three new products in next generation instant experience at CES in Las Vegas on January 6, 2011. The new innovations feature Camera sunglasses, a camera phone printer, and a new Polaroid camera.